琦文分享（五）学习论文题目的撰写

　　前情回顾.
　　前面四期的内容，我们已经学习了四篇文章，大概将论文撰写的流程掌握的很清晰了，下面的几期内容，我们将分板块继续学习如何撰写硕士论文，今天我们从2021年下半年的《中国管理科学》期刊中筛选了5篇关于绿色供应链的论文，并学习其论文题目是如何取的。
　　In the previous four issues, we have studied four articles, and probably grasped the process of writing the thesis very clearly. In the next few issues, we will continue to learn how to write a master＂s thesis in sections. Today we will start from the second half of 2021. Selected 5 papers on green supply chain in the ＂Chinese Management Science＂ journal, and learned how to choose the topic of the paper.
　　论文标题.
　　根据这5个论文标题，我们可以提取出来这些题目的共同点，如下所示。
　　According to these 5 paper titles, we can extract the common points of these topics, as shown below.
　　01
　　词汇具体、明确
　　我们看到这五个标题，每一个词汇都是具体的，不会产生歧义的。这样能保证读者在检索时候，能够最大的匹配最相关的论文。拿第一个题目来说，如果作者宽泛的使用＂绿色供应链＂，那大大的增加了检索难度，所以作者将更具体的对象＂双渠道绿色供应链＂作为论文标题。第三个题目，＂竞争性绿色供应链＂。第五个题目也是，作者清晰具体的展示研究对象为＂多阶段绿色闭环供应链＂。
　　同时我们也可以看到，论文题目里的每个词都是学术性的，直接传递信息的，并且不会有多余的词语，论文题目的每一个位置都是＂金贵的＂。
　　We see these five headings, each word is specific and will not cause ambiguity. This ensures that readers can match the most relevant papers when searching. Taking the first topic as an example, if the author uses ＂green supply chain＂ broadly, it will greatly increase the difficulty of retrieval, so the author will use the more specific object ＂dual-channel green supply chain＂ as the title of the paper. The third topic is ＂Competitive Green Supply Chain＂. The fifth topic is also, the author clearly and concretely shows that the research object is ＂multi-stage green closed-loop supply chain＂.
　　At the same time, we can also see that every word in the topic of the thesis is academic, directly conveying information, and there will be no redundant words, and every position in the topic of the thesis is ＂gold and precious＂.
　　02
　　句式简练、清晰
　　我们可以较为清楚的看到论文标题都是很简洁的一句话甚至一个短句来展示我们论文的主题。几个准确的词语凝炼成一个直接传递论文信息的短句。虽然论文题目简短，但是我们能体会到这句话能把论文信息表达的十分清楚了，我们能大致通过论文题目，知道作者这篇论文研究的是什么。
　　We can clearly see that the title of the paper is a very concise sentence or even a short sentence to show the theme of our paper. Several accurate words are condensed into a short sentence that directly conveys the information of the paper. Although the topic of the paper is short, we can realize that this sentence can express the information of the paper very clearly. We can roughly know what the author is studying in this paper through the topic of the paper.
　　03
　　含义明确
　　第一，一些好的论文标题能直接体现该研究的类型，例如，典型的研究性论文，直接会命名为＂.....的研究＂。比如，第一篇和第二篇，直接取名为＂......的决策研究＂和＂......的信息共享研究＂，这样的取名方式明确的表示了论文的类型。
　　First, some good paper titles can directly reflect the type of research. For example, a typical research paper will be directly named ＂.....research＂. For example, the first and second articles are directly named ＂decision-making research of...＂ and ＂information sharing research of...＂. This way of naming clearly indicates the paper type.
　　第二，表达基于哪个角度做的研究。比如人人都做绿色供应链研究，那你的研究创新点在哪里，可以在论文的题目里体现。比如，第一个标题，指出他对于绿色供应链的研究是基于＂政府补贴和公平关切＂，第四个标题，指出＂考虑消费者偏好与渠道权力＂。
　　Second, express from which perspective the research is based. For example, everyone does research on the green supply chain, so where are your research innovations can be reflected in the title of the paper. For example, the first title points out that his research on green supply chains is based on ＂government subsidies and fairness concerns＂, and the fourth title points out that ＂consider consumer preferences and channel power＂.
　　第三，界定研究范围。适当的添加限定词，让论文题目的范围更准确，例如第二个题目，信息共享很多种，作者限定了＂提供绿色服务的信息共享＂，缩小了研究范围。
　　Third, define the scope of research. Appropriate qualifiers are added to make the scope of the paper＂s topic more accurate. For example, the second topic has many kinds of information sharing. The author limited ＂information sharing for providing green services＂, which narrowed the scope of research.
　　参考资料：谷歌翻译
　　参考文献：
　　[1]罗剑玉,宋华,杨晓叶,宋远方.竞争性绿色供应链中制造商提供绿色服务的信息共享研究[J/OL].中国管理科学:1-12[2021-09-12].
　　[2]韩同银,刘丽,金浩.考虑政府补贴和公平关切的双渠道绿色供应链决策研究[J/OL].中国管理科学:1-12[2021-09-12].
　　[3]陈克兵,孔颖琪,雷东.考虑消费者偏好及渠道权力的可替代产品供应链的定价和绿色投入决策[J/OL].中国管理科学:1-12[2021-09-12].
　　[4]黄帝,张菊亮.不同权力结构下碳税对供应链减排水平的影响[J].中国管理科学,2021,29(07):57-70.
　　[5]林贵华,冯文秀,杨振平.回收商参与的多阶段绿色闭环供应链竞争模型[J].中国管理科学,2021,29(06):136-148.
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