琦文分享（十二）政府动态奖惩机制下绿色建筑供给侧演化博弈

　　承上启下
　　前面的学习中，我们学习了期刊论文写作的相关知识点，关于论文写作的每个部分都进行了单独的讲解，今天琦文分享栏目将带领大家从以往的知识点中学习阅读一篇源自《中国管理科学》期刊的《政府动态奖惩机制下绿色建筑供给侧演化博弈研究》。
　　In the previous study, we learned the relevant knowledge points of journal paper writing, and each part of the paper writing was explained separately. Today, the Qiwen sharing column will lead you to learn from the previous knowledge points and read an article from Research on the Evolutionary Game of the Supply Side of Green Buildings under the Dynamic Reward and Punishment Mechanism of the Government in the Journal of Chinese Management Science.
　　题目
　　《政府动态奖惩机制下绿色建筑供给侧演化博弈研究》
　　分析：论文的题目一般由名词性短语组成，一般直接具体地体现该论文的主要论点或主要内容。常见的论文题目应包含研究对象、研究方法、研究目标等。该案例的标题中，我们可以得到的信息有：研究对象绿色建筑供给侧、研究方法演化博弈、研究内容作者用了研究二字，吸引读者的阅读兴趣。
　　Analysis: The title of the paper is generally composed of nominal phrases, which generally directly and concretely reflect the main thesis or main content of the paper. Common thesis topics should include research objects, research methods, research objectives, etc. In the title of this case, the information we can obtain includes: the supply side of the research object green building, the evolutionary game of research methods, and the author of the research content used the word research to attract readers＂ interest in reading.
　　摘要
　　摘要：从绿色建筑供给侧角度出发，构建消费者效用函数、开发商利润函数和政府与开发商的演化博弈模型，分析消费者绿色偏好、建筑绿色度、成本等因素对建筑价格、需求和利润的影响以及政府动态奖惩政策下系统的演化稳定策略。结果表明：消费者绿色偏好支付系数和建筑绿色度的增大有利于绿色建筑价格、需求和利润的提高，但高成本却使需求和利润降低；政府采用静态补贴与静态税收政策时，博弈系统不存在演化稳定策略，采用动态补贴与静态税收、静态补贴与动态税收、动态补贴与动态税收三种政策组合时，系统存在演化稳定策略；动态补贴与静态税收的政策组合在推动绿色建筑发展方面优于其他政策；开发商开发绿色建筑的概率与补贴上限值呈负相关，与税收上限值呈正相关。
　　分析：摘要需要体现本篇文章作者的核心观点，每一个名词性短语都应该在正文中有所对应，不能独独出现在摘要里，但是在正文中却没有体现。摘要最重要的功能就是让读者们获得整篇文章的主要观点。由此，我们可以从这篇文章中的摘要中得到作者针对什么背景，用了什么研究方法，探究了哪几个因素的影响，得到了怎样的结论。
　　Analysis: The abstract needs to reflect the author＂s core point of view of this article. Every nominal phrase should correspond to the text, and it cannot appear in the abstract alone, but it is not reflected in the text. The most important function of the abstract is to let readers get the main point of view of the whole article. From this, we can get from the abstract in this article what background the author used, what research methods he used, what influences of several factors have been explored, and what conclusions he has reached.
　　关键词
　　关键词：绿色建筑；动态奖惩机制；消费者偏好；绿色度；演化稳定策略
　　分析：关键词还需要覆盖论文题目没有涉及到的文章关键内容，比如＂消费者偏好＂和＂绿色度＂，它是该研究中两个涉及到的重要参数，但是在论文题目中，我们并不能得到这些信息。关键词应该保持对论文题目和摘要的呼应性，作为本文的标签，能提高本篇文章的检索率。
　　Analysis: Key words also need to cover the key content of the article that is not covered by the title of the paper, such as ＂consumer preference＂ and ＂greenness＂, which are two important parameters involved in the research, but in the title of the paper, we do not Can＂t get this information. Keywords should be consistent with the title and abstract of the paper, as the label of this article, can improve the retrieval rate of this article.
　　引言
　　分析：本引言的逻辑：在绿色发展的背景下，针对房地产领域的能耗不断增加，国家出台了一系列的政策支持发展绿色建筑，并提到了限行制度下，绿色建筑的在我国取得到进展，但仍旧面临着诸多挑战，需要政府建立奖惩机制推动绿色建筑发展。就逐步引出了本文的研究。
　　Analysis: The logic of this introduction: In the context of green development, in response to the increasing energy consumption in the real estate sector, the state has issued a series of policies to support the development of green buildings, and mentioned that under the restriction system, green buildings have made progress in China However, it still faces many challenges and requires the government to establish a reward and punishment mechanism to promote the development of green buildings. It gradually leads to the research of this article.
　　文献综述
　　分析：文献综述是对研究现状进行客观的叙述和评论。通过对过去学者的研究，凝炼其研究成果，总结对该领域目前的研究现状。总结他人研究的优势、劣势以及贡献，并进行客观性的评述。并顺利成章的引出自己的研究弥补了哪些空白。
　　Analysis: Literature review is an objective narration and commentary on the status quo of research. Through the research of past scholars, condensing their research results, summarizing the current research status of this field. Summarize the strengths, weaknesses, and contributions of others＂ research, and make an objective review. And smoothly lead to the gaps in my own research.
　　演化稳定点分析
　　分析：演化稳定点的分析。作者针对不同的演化稳定点，先陈述该点表达的实际含义，再结合实际背景对其进行简短的说明或提出相关的政策建议。
　　Analysis: Analysis of evolutionary stable points. In view of different evolutionary stability points, the author first stated the actual meaning of the point, and then combined the actual background to give a brief explanation or put forward relevant policy recommendations.
　　结语
　　本文的结语分成了两个部分，一是文章主要结论，二是文章的管理启示。
　　The conclusion of this article is pided into two parts, one is the main conclusion of the article, and the other is the management enlightenment of the article.
　　本文将结论分为三个角度进行阐述，这三个角度都从关键词中能找到一一对应的。可以看出来全文都是相互呼应的。
　　This article pides the conclusions into three perspectives to explain, and these three perspectives can find a one-to-one correspondence from the keywords. It can be seen that the full text echoes each other.
　　分析：最后作者从政府角度，针对开发商行为、政策环境、引导消费者三个角度提出了推动绿色建筑发展的建议。
　　Analysis: In the end, the author puts forward suggestions to promote the development of green buildings from the perspective of the government, focusing on the behavior of developers, the policy environment, and guiding consumers.
　　参考资料：谷歌翻译
　　参考文献：《政府动态奖惩机制下绿色建筑供给侧演化博弈研究》
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