领导力信条

　　贝索斯15条经典语录
　　1、On complacency: ＂A company shouldn＂t get addicted to being shiny, because shiny doesn＂t last.＂
　　论自满：＂一个公司不应沉迷于光芒四射，因为光芒不会持久。＂
　　2、On innovation: ＂I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.＂
　　论创新：＂我认为节俭驱动创新，正如其它约束驱动创新一样。要从紧闭盒子里出来，只有靠自己创造一条出路。＂
　　3、On progress: ＂If you＂re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.＂
　　论进步：＂若以竞争者为中心，就得等到对手有所行动。以客户为中心，让你更具开拓性。＂
　　4、On developing company culture: ＂Part of company culture is path-dependent—it＂s the lessons you learn along the way.＂
　　论发展公司文化：＂部分公司文化路径依赖——它是你前进路上的必修课。＂
　　5、On new ideas: ＂There＂ll always be serendipity involved in discovery.＂
　　论创意：＂发现中总有意外惊喜。＂
　　6、On haters: ＂If you never want to be criticized, for goodness＂ sake don＂t do anything new.＂
　　论批评者：＂若你想从不被批评，那务必不要尝试新事物。＂
　　7、On motivation: ＂I strongly believe that missionaries make better products. They care more. For a missionary, it＂s not just about the business. There has to be a business, and the business has to make sense, but that＂s not why you do it. You do it because you have something meaningful that motivates you.＂
　　论动机：＂我坚信富有使命者能创造更好的产品，因为他们关心更多的事情。对于有使命者，凡事并不仅仅是生意。得有桩生意，还得言之有理，但那也并非你去做的原因。你做某件事，是因为它的意义驱动着你去做。＂
　　8、On choosing friends: ＂Life＂s too short to hang out with people who aren＂t resourceful.＂
　　论择友：＂人生太短，莫与庸者闲逛。＂
　　9、On morals: ＂The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That＂s approaching evil.＂
　　论道德：＂让我最不爽的一件事：一天路过银行时，看到一则广告，力劝大家将自家房子作二次抵押，以此贷款去旅游。这几近邪恶。＂
　　10、One strategy: ＂We＂ve had three big ideas at Amazon that we＂ve stuck with for 18 years, and they＂re the reason we＂re successful: Put the customer first. Invent. And be patient.＂
　　论战略：＂亚马逊有三大观念，已经坚持了18年，也是亚马逊成功的原因：客户至上、创新和耐心。＂
　　11、On growth: ＂All businesses need to be young forever. If your customer base ages with you, you＂re Woolworth＂s.＂
　　论成长：＂所有企业需要永葆青春。如果客户群与你一起变老，你就会重蹈伍尔沃斯的覆辙。＂
　　12、On pivoting: ＂If you＂re not stubborn, you＂ll give up on experiments too soon. And if you＂re not flexible, you＂ll pound your head against the wall and you won＂t see a different solution to a problem you＂re trying to solve.＂
　　论绕轴转：＂如果你不固执，就会过早放弃试验。如果你不灵活，就会头撞南墙，而无法另辟蹊径解决当下难题。＂
　　13、On marketing: ＂In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.＂
　　论营销：＂旧世界里，时间30％用来创建伟大服务，70％用来为它吆喝。新世界里，比例正好倒过来。＂
　　14、On pricing: ＂There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.＂
　　论定价：＂有两类公司，一种公司为提高价格而工作，一种公司为降低价格而工作。我们会成为第二种。＂
　　15.Cleverness is a gift, kindness is a choice.
　　聪明是一种天赋，善良是一种选择。