商务英语中跨文化交际下的语用失误 Internationalbusinessnegotiationsintheimportandexporttradeplaysaveryimportantrole。Andininternationalbusinessnegotiations，theinterpreterbark，becauseofinterpretingaccurateornotisanimportantfactorinthesuccessofthenegotiations。Incrossculturalcommunication，althoughsomestronglanguageskills，butoftennotappropriateanddecentuseofthelanguage，thelackofappropriatelanguagelanguagewiththeabilitytoencountercommunicationbarriers，resultinginbothhardtocommunicatemisleading，andevenleadunintendedconsequences，thisisthesocalledlanguagemistakesphenomenon。One，pragmaticsdefinitionandtypesoferrorsPragmaticFailurereferstoverbalcommunicationwhenthespeakerusesthecorrectsentencesymbolrelationship，buttospeakthewaywrong，andexpressionoutofhabit，specificallyreferstothespeakerunconsciouslyviolationofinterpersonalnorms，socialconventions，orsubstandardspace，donotlookattheobject，regardlessofthecommunicationeachothersidentity，status，occasion，etc。，contrarytotheuniqueculturalvaluesinthetargetlanguage，sothatthecommunicationisinterruptedorfails，resultingincommunicationcannotachievethedesiredresultsordoesnotmeetthesatisfactorycommunication。PragmaticFailuresarepidedinto：1。Pragmaticlanguagemistakes。ReferstodonotunderstandthedeeplayersofthesurfaceofthetargetlanguagepragmaticsimplicationofPragmaticFailure。Languagelearnersusethetargetlanguage（forEignlanguage）doesnotmeettheforEIgnlanguageofthetribeslanguagehabitsorapplytheexpressionofthemothertongue。2。SocialPragmaticFailure。Meanstheerrorsduetodifferentlanguageandculturalbackground。Itandtalktotheidentityofbothsidesofthelanguagedomainofthesession，topicfamiliarity，andotherfactors。SocialPragmaticFailureintheprocessofcrossculturalcommunication。Itisnotbecauseofthepragmaticsoflanguageskillslacking，butthesocioculturalduetothelackofcapacity。Inotherwords，theSocialPragmaticFailurefromdifferentpointsofviewofculturalconflict，aswellasconsideredappropriateincertainsituations，whatkindofbehavior。Suchas：olderpeopleinforeigncountrieswillbeconsideredtobesynonymouswithuseless，whileinChinaisjustanagepisiononly，andthatthereisnodiscrimination。Commerceexchanges，socialexchangesasawaytheuseoflanguageareinseparable，andthespecificsocialenvironmentcontextdifferentunderstandingofthediscoursewillbedifferent，sonocleardistinctionbetweentwokindsofmistakes。TWO，Languagewithtwolevelsoferrorsandtheircauses1。Voicelevellanguageerrors。www。LWlm。ComBusinessnegotiationsisinterpretationbased，andthevoicelevellanguageerrorsnumberandalot。Someassimilation，oftenencounteratthenegotiatingtable，skimming，continuousweakreading，lossofblastingandotherdiacriticalphenomenon，sometimesaccompaniedbyanonstandardsyntax。Inaddition，anumberoffunctionwords，prepositions，conjunctions，articles，andotherlightreadwordsoftentheareaandover，itisdifficulttocapture，broughtacertaindegreeofdifficultyastheworkoftheinterpreters。EspeciallyincommunicationwithsomepeoplefromnonEnglishspeakingcountries。EnglishspeakingArabAmericanbusinessman，inthepronunciationandtheorthodoxEnglishisnoteasytodistinguishthedifference。2。semanticexpressionlevelsofPragmaticFailure。www。LWlm。ComSemanticexpressionlevelsofPragmaticFailure。InadditiontovoicelevelPragmaticFailure，themostcommonPragmaticFailureofthesemanticlevel。Andcrossculturalcommunicationisthemostcomplexsemanticcorrectexpressionofthemostdifficulttomaster。Fromalinguisticpointofview，theworldsalllanguagesarecarvedfromthesamemothertonguetoleave，soalllanguageshavecommonality。Buteachlanguageisdevelopedindifferentenvironments，improvetheevolutionofculture，historyandevolution，whichresultedinthehistorical，semanticexpressionofthedifferentlevelsbetweencountrieswithdifferentculturalbackgrounds。Ininternationalbusinessnegotiationsoftenencounterthisproblem，sothesemanticexpressionofPragmaticFailuretobecomethemostdifficultproblemininternationalbusinessnegotiations。Third，theconclusionInterpretingbusinessnegotiationPragmaticFailuresofproduceisnotincidental。Domesticinterpretersinlanguagelearning，aslimitedbythesinglelanguageteaching，languageoverallgraspandperception，resultinginproblemsintheprocessoflanguageuse。Languageteachingisoneofthefundamentalfactorsleadingtolanguagemistakes。CulturaldifferencesisanotherimportantfactorleadingtothePragmaticfailuresininterpreting，whetherinbusinessnegotiationsornegotiationsinotherareasduetolackofunderstandingofoneorbothoftheothersocioculturaltraditions，communication，eachcarryingadifferentculturalpointofviewtoparticipateincrossculturalcommunication，fromitsownperspectivetotrytofigureoutthepeopleofothercultures，resultingintheconceptoftwoculturescannotbefusion，andculturalconflicts。Interpretationisaheavyresponsibility，wrongtranslationormistranslationwillnotonlydamagecausedbythetwosidescooperationheart，butalsotoleaveashadow。ThefamouslinguistThomas（1983）saidthatinverbalcommunication，thespeakerdidnotaccordingtothestandardsyntaxencodingmodetothewordsandsentences，theworsttheycansaybad；butisnotinaccordancewiththeprincipleofpragmaticsEnglish，hewouldbeconsideredpoorperformance，isconsideredtobeinsincere，deliberatelydeceptiveorillintentionedpeople。www。LWlm。ComThus，PragmaticFailureinthelanguageintheinterpretationishowimportantitis，aninterpreterinthenegotiationstoleadtoahighdegreeofattention。
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