【已领】ForSomeItems，BuyingOnlineC

　　标题：ForSomeItems，BuyingOnlineCanActuallyAddtotheShameFactor
　　source：io9丨EstherInglisArkell
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　　studyfoundthat，incertaincases，people’sembarrassmentlevelsdefinitelydodropwithonlineshopping。Whensurveyed，agroupofmenpurchasingviagrafoundthat，overall，itwaslessembarrassingtobuyviagraonlinethaninpublicbutnotallofthemenfeltthesamedropinembarrassment。Someofthemenwerepurchasingthedrugtoovercomemedicalsexualproblems，andsomewerebuyingforrecreationaluse。Therecreationalusersfelt，byfar，thebiggestdropinembarrassmentwhentheyboughttheirviagraonline。
　　Sincethey’rebothequallyanonymous，whyshouldonegroupfeelabiggerdropinembarrassmentthantheother？Theanswercouldlieinanotherpartofthesamestudy。Agroupofpeoplebuyingoverthecountermedicationforincontinencerecordedhowtheyembarrassedtheyfeltwhentheywerebuyingthemedicationpublicly，andwhentheywerebuyingitonline。Theauthorsfoundnosignificantdifferenceinembarrassmentintensity。Inpublic，peopletendedtohaveaphysicalreactionsweating，gettingredintheface，andwantingtoleavethestore。
　　However，thestudyauthorsbelievethat，eveninprivate，certainactionsleadtoasituationwhere“oneappraisesoneselfandviolatesone’sselfconcept。”Evenwhennooneistheretoseeyoudosomethingembarrassing，it’sstillembarrassing，becauseitpuncturesyourpictureofyourself。Thefactthatyou’redoingitonline，athome，mightmakethatpuncturehardertorepair。Whatthestudyauthorsfoundwasthatthisselfappraisalcausedpeopletomakemorecarefulplanstoavoidthesituationinthefuture。Accordingtotheresearchers，“Participants’desiretoescapeanembarrassingsituationforinpubliccontextsuggeststhatsimplyremovingoneselffromthesituationmakesthenegativeemotionsdissipate。”Onceyou’reoutofthestore，there’snothingtobeembarrassedabout。Whenyou’reinprivate，there’snowaytoalleviatethatfeeling。Youjuststewinyourownembarrassmentandvownottodoitagain。
　　Personally，evenknowingthis，Iwouldprefertopurchaseallmyembarrassingproductsinprivate。Whataboutyou？